📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Dr. Roger Marshall US Inactive

KANSANS FOR MARSHALL

ad creative

SIGN NOW: STOP BIDEN'S MANDATE!

Add your name to the petition.

Ad copy

Joe Biden’s vaccine mandate is an un-American slap in the face to working Americans. NO American should be forced to choose between their job and the jab — and I’m doing EVERYTHING in my power to stop it. Will you stand with me? SIGN here to help stop Biden’s mandates!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score39.6/100
Spend / Reach / Long. / Eff.29.2 · 65.4 · 2.2 · 61.4
Spend rangeUSD 700–799
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 23.06
Est. audience size
Days live9 (2021-12-01 → 2021-12-10)
Created2021-12-01
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKS — Roger Marshall
Surfaced by“senate:KS — Roger Marshall”

🧠 AI analysis

Issuehealthcare
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, workers labor
Symbolsus flag, factory industry
Call to actionsign petition
Standout elementFox News chyron beneath Biden image reinforcing the 'government control' narrative with a masked worker in safety vest
TacticThe ad weaponizes worker identity by framing vaccine mandates as a job-versus-jab ultimatum, using petition sign-up as a list-building mechanism while channeling populist anger against Biden.

Where it ran (delivery by region)

Missouri34.9%
Oklahoma23.9%
Kansas17.5%
Iowa14.4%
Nebraska9.2%

Who saw it (delivery)

25-34 · unknown 0.0%
65+ · female 18.6%
55-64 · unknown 0.2%
18-24 · unknown 0.0%
45-54 · unknown 0.1%
25-34 · male 1.9%
55-64 · male 16.0%
25-34 · female 1.8%
35-44 · female 4.9%
18-24 · female 0.3%
45-54 · male 10.4%
65+ · male 12.3%
55-64 · female 17.8%
45-54 · female 9.8%
35-44 · male 5.3%
65+ · unknown 0.2%
18-24 · male 0.4%
35-44 · unknown 0.0%

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