πŸ“Œ The Swipe File

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Dr. Roger Marshall US Inactive

NRSC

ad creative

STOP BIDEN >>>

RESPONSE REQUESTED

Ad copy

π’π‡πŽπ”π‹πƒ π‰πŽπ„ ππˆπƒπ„π π‘π„π’πˆπ†π? We want to hear from you!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score40.6/100
Spend / Reach / Long. / Eff.29.2 Β· 68.1 Β· 1.9 Β· 63.4
Spend rangeUSD 700–799
Impressions40,000 – 44,999
CPM (β‰ˆ $/1k impr)USD 17.64
Est. audience sizeβ€”
Days live8 (2022-01-04 β†’ 2022-01-12)
Created2022-01-03
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateKS β€” Roger Marshall
Surfaced byβ€œsenate:KS β€” Roger Marshall”

🧠 AI analysis

Issuecandidate character bio
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsurvey poll
Standout elementYES/NO poll buttons overlaid on an unflattering photo of Biden mid-gesture with progress bar manufacturing urgency
TacticClassic list-building disguised as a poll, using a loaded resignation question, a fake response counter, and a milestone gamification tactic to drive sign-ups under the guise of civic participation.

Where it ran (delivery by region)

Texas5.7%
Ohio5.4%
Pennsylvania5.2%
Kentucky4.9%
Florida4.8%
New York4.6%
Michigan4.2%

Who saw it (delivery)

18-24 Β· unknown 0.1%
35-44 Β· male 9.2%
55-64 Β· unknown 0.1%
35-44 Β· unknown 0.1%
18-24 Β· female 3.4%
25-34 Β· female 2.8%
18-24 Β· male 9.6%
65+ Β· male 11.4%
45-54 Β· female 5.9%
45-54 Β· unknown 0.1%
55-64 Β· male 15.0%
45-54 Β· male 11.5%
65+ Β· female 7.8%
25-34 Β· male 9.0%
55-64 Β· female 8.9%
35-44 Β· female 4.8%
65+ Β· unknown 0.1%
25-34 Β· unknown 0.1%

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