NRSC
RESPONSE REQUESTED
ππππππ πππ πππππ ππππππ? We want to hear from you!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 40.6/100 |
| Spend / Reach / Long. / Eff. | 29.2 Β· 68.1 Β· 1.9 Β· 63.4 |
| Spend range | USD 700β799 |
| Impressions | 40,000 β 44,999 |
| CPM (β $/1k impr) | USD 17.64 |
| Est. audience size | β |
| Days live | 8 (2022-01-04 β 2022-01-12) |
| Created | 2022-01-03 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KS β Roger Marshall |
| Surfaced by | βsenate:KS β Roger Marshallβ |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | survey poll |
| Standout element | YES/NO poll buttons overlaid on an unflattering photo of Biden mid-gesture with progress bar manufacturing urgency |
| Tactic | Classic list-building disguised as a poll, using a loaded resignation question, a fake response counter, and a milestone gamification tactic to drive sign-ups under the guise of civic participation. |
| Texas | 5.7% |
| Ohio | 5.4% |
| Pennsylvania | 5.2% |
| Kentucky | 4.9% |
| Florida | 4.8% |
| New York | 4.6% |
| Michigan | 4.2% |
| 18-24 Β· unknown | 0.1% |
| 35-44 Β· male | 9.2% |
| 55-64 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 18-24 Β· female | 3.4% |
| 25-34 Β· female | 2.8% |
| 18-24 Β· male | 9.6% |
| 65+ Β· male | 11.4% |
| 45-54 Β· female | 5.9% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· male | 15.0% |
| 45-54 Β· male | 11.5% |
| 65+ Β· female | 7.8% |
| 25-34 Β· male | 9.0% |
| 55-64 Β· female | 8.9% |
| 35-44 Β· female | 4.8% |
| 65+ Β· unknown | 0.1% |
| 25-34 Β· unknown | 0.1% |