📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Markwayne Mullin US Inactive

MULLIN FOR CONGRESS

ad creative

Mullin for Congress

Donate today and help conservatives reclaim Congress.

Ad copy

Nancy Pelosi is looking to keep her power in Congress. We have a role to play in defeating her in Oklahoma. Help me defeat Democrats in the battleground election in the 5th District. Please click below to rush a donation of $5, $20.20, $50, or more.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score31.5/100
Spend / Reach / Long. / Eff.0.0 · 51.9 · 2.2 · 71.7
Spend range<USD 99
Impressions8,000 – 8,999
CPM (≈ $/1k impr)USD 5.82
Est. audience size1,001 – 5,000
Days live9 (2020-07-29 → 2020-08-07)
Created2020-07-29
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOK — Markwayne Mullin
Surfaced by“senate:Markwayne Mullin”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementDeep red photo overlay with bold 'KEEP OKLAHOMA RED' text anchoring the candidate alongside a prominent political figure
TacticClassic threat-and-response fundraising tactic: invoke Nancy Pelosi as the villain to trigger urgency and drive small-dollar donations from partisan base voters.

Where it ran (delivery by region)

Oklahoma99.5%
Kansas0.2%
Arkansas0.1%
Texas0.1%
Missouri0.1%

Who saw it (delivery)

35-44 · unknown 0.1%
45-54 · unknown 0.1%
45-54 · female 12.3%
65+ · female 13.3%
65+ · male 6.2%
35-44 · male 10.4%
25-34 · male 6.1%
55-64 · female 12.2%
18-24 · male 1.4%
45-54 · male 10.5%
18-24 · female 1.1%
55-64 · male 8.4%
35-44 · female 10.7%
25-34 · female 6.8%
25-34 · unknown 0.1%
55-64 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live