Dr. Robin Kelly US Inactive
ROBIN KELLY FOR SENATE
Donate to Robin Kelly for U.S. Senate
Donate to Robin Kelly for U.S. Senate
Ad copy
Recent polling shows this Senate primary is wide open, no clear frontrunner, which means every dollar, every door knock, every conversation matters right now. I'm a workhorse, not a show horse. I've spent my career getting sh*t done for Illinois families, but I can't win this without you. Can you please chip in using the button below? We all do better when we all do better.
Recent polling shows this Senate primary is wide open, no clear frontrunner, which means every dollar, every door knock, every conversation matters right now. I'm a workhorse, not a show horse. I've spent my career getting sh*t done for Illinois families, but I can't win this without you. Can you please chip in using the button below? We all do better when we all do better.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 26.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 39.6 · 1.1 · 54.3 |
| Spend range | USD 100–199 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 59.81 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 5 (2025-12-31 → 2026-01-05) |
| Created | 2025-12-31 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Poll graphic showing Kelly trailing Krishnamoorthi by 7 points used as urgency trigger for donations |
| Tactic | The underdog polling data creates manufactured urgency — framing a deficit as a rallying cry to drive small-dollar fundraising with a 'workhorse, not a show horse' authenticity appeal. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.1% |
| 25-34 · female | 1.4% |
| 25-34 · male | 1.9% |
| 35-44 · female | 2.9% |
| 35-44 · male | 3.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 10.3% |
| 45-54 · male | 4.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 14.8% |
| 55-64 · male | 7.0% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 33.5% |
| 65+ · male | 18.2% |
| 65+ · unknown | 1.0% |
