SETH BODNAR FOR MONTANA
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
Hey folks! Game changer here in Montana. Just hours after I announced I was running against him, two-term Republican Senator Steve Daines withdrew from the race. Montana now has a rare open Senate seat, and the political elite are panicking. This is our moment. Can I count on you to rush a donation today to keep this momentum going? Help us deliver the independent leadership our state so desperately deserves. Please chip in now.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 50.6 · 0.3 · 51.5 |
| Spend range | USD 600–699 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 86.61 |
| Est. audience size | — |
| Days live | 2 (2026-03-08 → 2026-03-10) |
| Created | 2026-03-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Unpolished selfie-style video frame of candidate outdoors in a jacket, projecting grassroots authenticity |
| Tactic | The ad leverages a breaking political moment — a Republican incumbent's withdrawal — as social proof of the candidate's momentum, creating urgency and a compelling reason to donate right now. |
| California | 14.0% |
| Montana | 13.1% |
| Washington | 5.5% |
| Florida | 5.5% |
| New York | 3.9% |
| Oregon | 3.6% |
| Arizona | 3.5% |
| 18-24 · female | 0.3% |
| 45-54 · male | 3.5% |
| 65+ · male | 31.9% |
| 65+ · female | 37.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.4% |
| 55-64 · female | 7.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.6% |
| 18-24 · male | 1.0% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 2.4% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.9% |
| 25-34 · female | 1.0% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.7% |