📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Seth Bodnar US Inactive

SETH BODNAR FOR MONTANA

ad creative

Donate Now

Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.

Ad copy

Hey folks! Game changer here in Montana. Just hours after I announced I was running against him, two-term Republican Senator Steve Daines withdrew from the race. Montana now has a rare open Senate seat, and the political elite are panicking. This is our moment. Can I count on you to rush a donation today to keep this momentum going? Help us deliver the independent leadership our state so desperately deserves. Please chip in now.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.5/100
Spend / Reach / Long. / Eff.27.6 · 50.6 · 0.3 · 51.5
Spend rangeUSD 600–699
Impressions7,000 – 7,999
CPM (≈ $/1k impr)USD 86.61
Est. audience size
Days live2 (2026-03-08 → 2026-03-10)
Created2026-03-08
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMT — Seth Bodnar
Surfaced by“senate:Seth Bodnar”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementUnpolished selfie-style video frame of candidate outdoors in a jacket, projecting grassroots authenticity
TacticThe ad leverages a breaking political moment — a Republican incumbent's withdrawal — as social proof of the candidate's momentum, creating urgency and a compelling reason to donate right now.

Where it ran (delivery by region)

California14.0%
Montana13.1%
Washington5.5%
Florida5.5%
New York3.9%
Oregon3.6%
Arizona3.5%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 3.5%
65+ · male 31.9%
65+ · female 37.2%
55-64 · unknown 0.2%
55-64 · male 7.4%
55-64 · female 7.3%
45-54 · unknown 0.1%
45-54 · female 2.6%
18-24 · male 1.0%
35-44 · unknown 0.0%
35-44 · male 2.4%
35-44 · female 2.3%
25-34 · unknown 0.1%
25-34 · male 1.9%
25-34 · female 1.0%
18-24 · unknown 0.1%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live