📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Brian Bengs for U.S. Senate US Inactive

Brian Bengs for Senate

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Ad copy

No one should have to choose between life-saving medication and putting food on the table for their families. It’s unacceptable that Big Pharma executives, with John Thune’s support, are making billions by price gouging us. We must get these drug prices under control.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score28.3/100
Spend / Reach / Long. / Eff.0.0 · 45.5 · 0.8 · 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (≈ $/1k impr)USD 11.0
Est. audience size100,001 – 500,000
Days live4 (2022-10-20 → 2022-10-24)
Created2022-10-19
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateSD — Brian Bengs
Surfaced by“senate:Brian Bengs”

🧠 AI analysis

Issuehealthcare
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierunknown
Who picturednone
Symbolsnone
Call to actionnone
Standout elementFacebook content-removal notice ironically serving as the ad image itself
TacticThe ad leverages populist anger by framing Big Pharma price gouging as a personal hardship enabled by the incumbent opponent, using an emotional 'life vs. food' tradeoff to drive outrage and contrast.

Where it ran (delivery by region)

South Dakota99.9%
Nebraska0.1%
Minnesota0.0%
North Dakota0.0%

Who saw it (delivery)

18-24 · female 1.2%
25-34 · male 1.1%
25-34 · unknown 0.1%
35-44 · unknown 0.0%
65+ · unknown 0.3%
45-54 · unknown 0.1%
55-64 · unknown 0.1%
18-24 · male 0.3%
35-44 · male 2.7%
65+ · female 32.2%
45-54 · male 3.2%
55-64 · male 6.1%
65+ · male 10.8%
55-64 · female 18.0%
25-34 · female 4.6%
35-44 · female 7.8%
45-54 · female 11.1%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 23d live
Roy Cooper
NC — Roy Cooper 23d live
Roy Cooper
NC — Roy Cooper 34d live
Jon Ossoff
GA — Jon Ossoff 21d live
Amy McGrath
KY — Amy Mcgrath 27d live
Roy Cooper
NC — Roy Cooper 18d live
Amy McGrath
KY — Amy Mcgrath 17d live
Ben Ray Luján
NM — Ben Ray Luján 29d live