Wiley Nickel US Inactive
Wiley Nickel for North Carolina
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Ad copy
Wiley Nickel is currently the ONLY Democrat running for North Carolina’s Senate seat. This race will be make-or-break in our ability to reclaim the Senate majority. But Wiley needs your help to defeat Thom Tillis and flip North Carolina blue. Can you donate $20 today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 55.8 · 2.2 · 55.4 |
| Spend range | USD 600–699 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 51.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2025-06-17 → 2025-06-26) |
| Created | 2025-06-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in front of branded bookshelf backdrop with mid-sentence subtitle freeze frame |
| Tactic | The ad leverages exclusivity framing ('ONLY Democrat') and high-stakes Senate majority language to create urgency and drive small-dollar donations via ActBlue. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 4.4% |
| 65+ · male | 16.1% |
| 65+ · female | 32.5% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 7.2% |
| 55-64 · female | 15.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.5% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 2.8% |
| 35-44 · female | 6.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.2% |
| 25-34 · female | 2.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
