CHRIS PAPPAS FOR CONGRESS
I'm taking on the pharmaceutical companies and Big Oil to lower costs for Granite State families.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 50.8/100 |
| Spend / Reach / Long. / Eff. | 49.0 Β· 87.0 Β· 3.6 Β· 63.6 |
| Spend range | USD 4,500β4,999 |
| Impressions | 250,000 β 299,999 |
| CPM (β $/1k impr) | USD 17.27 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 14 (2022-09-06 β 2022-09-20) |
| Created | 2022-09-02 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH β Chris Pappas |
| Surfaced by | βsenate:Chris Pappasβ |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed disclaimer screen obscuring the actual ad creative |
| Tactic | The ad leverages a populist anti-corporate framing β fighting pharma and Big Oil for working families β but ironically the only visible content is a platform removal notice due to a missing disclaimer, undermining the campaign's credibility. |
| New Hampshire | 99.4% |
| Maine | 0.5% |
| Massachusetts | 0.1% |
| Unknown | 0.0% |
| Connecticut | 0.0% |
| 45-54 Β· female | 13.0% |
| 18-24 Β· female | 24.9% |
| 25-34 Β· female | 21.2% |
| 35-44 Β· female | 14.2% |
| 55-64 Β· female | 13.6% |
| 65+ Β· female | 13.1% |
| 13-17 Β· female | 0.1% |