πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Ervin Yen For Governor US Inactive

Dr. Ervin Yen For Governor 2022 Campaign

ad creative

Ad copy

My campaign has raised (almost) $300,000 from the actual citizens of Oklahoma, small individual donors from all around the state! And when you're not running attack ads every 3 seconds on tv and radio-you do not need millions of dollars to run for office! FOLKS, IF YOU ARE SERIOUS about wanting to get rid of campaign corruption, political divisiveness, all of this insane extremism and chaos, and elect a Governor who will truly represent the people of Oklahoma (and not some political agenda) then you only have one choice on November 8th! Please donate to my campaign. Please help me see this through to victory! We are in the 4th quarter and we are WINNING this election on social media (something neither of my opponents expected)! Last independent poll shows me now 2pts above Hofmeister, and only 3 pts below Stitt. We had a goal to raise $350,000. We are almost there! WE CAN DO THIS TOGETHER! But we need your help to finish this race out strong! https://www.yen4gov.com/donate-here.html

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score50.0/100
Spend / Reach / Long. / Eff.50.6 Β· 85.0 Β· 3.3 Β· 61.0
Spend rangeUSD 5,000–5,999
Impressions200,000 – 249,999
CPM (β‰ˆ $/1k impr)USD 24.44
Est. audience size500,001 – 1,000,000
Days live13 (2022-10-27 β†’ 2022-11-09)
Created2022-10-27
Creative variants1 body Β· 0 headline
Platformsfacebook
Languagesen
CandidateOK β€” Ervin Yen
Surfaced byβ€œsenate:Ervin Yen”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementFacebook content-removed notice replacing the actual ad, exposing a compliance failure
TacticThe ad leverages a grassroots authenticity appeal by emphasizing small-dollar donor support and anti-corruption messaging to contrast Yen against big-money political insiders, though its reach is undermined by the disclaimer violation that caused its removal.

Where it ran (delivery by region)

Oklahoma100.0%
Texas0.0%
Missouri0.0%
Arkansas0.0%
Unknown0.0%
Kansas0.0%
Colorado0.0%

Who saw it (delivery)

55-64 Β· unknown 0.1%
35-44 Β· female 3.2%
45-54 Β· male 8.7%
45-54 Β· female 6.1%
55-64 Β· male 14.3%
55-64 Β· female 12.5%
65+ Β· male 21.4%
65+ Β· female 28.4%
35-44 Β· male 4.8%
65+ Β· unknown 0.2%
35-44 Β· unknown 0.1%
45-54 Β· unknown 0.1%

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