Osborn for Senate
This seems... bad. Right? https://nebraskaindependentnews.com/politics/deb-fischer-senate-election-2024-dan-osborn-pharma-campaign-money-drug-prices
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.7/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 81.7 · 2.8 · 65.2 |
| Spend range | USD 2,000–2,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 13.84 |
| Est. audience size | — |
| Days live | 11 (2024-09-17 → 2024-09-28) |
| Created | 2024-09-17 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Dan Osborn |
| Surfaced by | “senate:Dan Osborn” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | money cash, healthcare |
| Call to action | none |
| Standout element | Screenshot of damning news headline with photo of Fischer at a Senate hearing used as implied evidence of guilt |
| Tactic | Uses borrowed credibility from a news article to make the attack feel journalistic rather than political, with casual copy ('This seems... bad. Right?') designed to feel organic and conversational rather than like a paid ad. |
| Nebraska | 100.0% |
| 18-24 · female | 6.0% |
| 45-54 · male | 7.3% |
| 65+ · male | 10.9% |
| 65+ · female | 12.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.8% |
| 55-64 · female | 6.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.6% |
| 18-24 · male | 10.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.4% |
| 35-44 · female | 4.7% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 14.3% |
| 25-34 · female | 4.7% |
| 18-24 · unknown | 0.6% |
| 65+ · unknown | 0.2% |