TALARICO FOR TEXAS
If everyone who watched this ad made a donation before our FEC deadline on March 31st, we’d have the resources we would need to take back Texas in November. But not everybody gives, so I’m hoping those who understand what is at stake in this U.S. Senate race will click the link below and contribute today. Thank you.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 58.8/100 |
| Spend / Reach / Long. / Eff. | 85.1 · 100.0 · 1.9 · 48.1 |
| Spend range | USD 125,000–149,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 137.5 |
| Est. audience size | — |
| Days live | 8 (2026-03-23 → 2026-03-31) |
| Created | 2026-03-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — James Talarico |
| Surfaced by | “senate:James Talarico” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in a plain indoor hallway, creating an intimate low-fi direct-ask feel |
| Tactic | Classic FEC deadline urgency fundraising tactic using an 'if everyone gave' hypothetical to create social norming pressure and FOMO among ideologically aligned viewers. |
| Texas | 28.1% |
| California | 11.4% |
| Florida | 4.8% |
| New York | 4.0% |
| Washington | 3.2% |
| Illinois | 3.1% |
| Colorado | 2.9% |
| 18-24 · female | 1.2% |
| 45-54 · unknown | 0.2% |
| Unknown · male | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.3% |
| 65+ · male | 10.2% |
| 65+ · female | 15.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.8% |
| 55-64 · female | 11.1% |
| 45-54 · male | 9.0% |
| 18-24 · male | 2.3% |
| 45-54 · female | 8.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.8% |
| 35-44 · female | 8.6% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 7.9% |
| 25-34 · female | 5.3% |
| 18-24 · unknown | 0.1% |
| Unknown · unknown | 0.0% |