Senator Dan Innis
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| Overall score | 48.9/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 81.7 · 8.3 · 67.1 |
| Spend range | USD 1,500–1,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 10.77 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 31 (2024-10-06 → 2024-11-06) |
| Created | 2024-10-06 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | NH — Dan Innis |
| Surfaced by | “senate:Dan Innis” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| New Hampshire | 100.0% |
| Illinois | 0.0% |
| 18-24 · female | 8.1% |
| 45-54 · male | 7.2% |
| 65+ · male | 4.1% |
| 65+ · female | 5.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.7% |
| 55-64 · female | 6.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.3% |
| 18-24 · male | 7.6% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.1% |
| 35-44 · female | 10.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 14.2% |
| 25-34 · female | 11.9% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.1% |