Steve Marshall US Inactive
Steve Marshall For Alabama
Good Golfer. Bad Politician.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.0/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 73.9 · 1.1 · 66.7 |
| Spend range | USD 800–899 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 11.33 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2022-05-18 → 2022-05-23) |
| Created | 2022-05-18 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Ironic juxtaposition of Marshall on a golf course with the tagline 'Good Golfer. Bad Politician.' undermining his own ad imagery |
| Tactic | The ad weaponizes Marshall's own campaign imagery against him by pairing a leisurely outdoor setting with a sharp dismissive tagline implying he prioritizes personal pursuits over constituents. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 18-24 · female | 0.7% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · male | 9.4% |
| 45-54 · female | 10.0% |
| 35-44 · female | 6.0% |
| 55-64 · female | 15.7% |
| 35-44 · unknown | 0.0% |
| 45-54 · male | 7.9% |
| 18-24 · male | 1.1% |
| 65+ · male | 11.3% |
| 65+ · female | 24.5% |
| 35-44 · male | 5.5% |
| 25-34 · female | 2.9% |
| 25-34 · male | 4.5% |
| 18-24 · unknown | 0.0% |
