SHAHEEN FOR SENATE
Jeanne Shaheen is making a difference for New Hampshire. She’s fighting for New Hampshire’s veterans, making sure they can get healthcare outside the VA closer to home, and getting tax credits to businesses who hire veterans.
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| Overall score | 39.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 63.8 · 1.9 · 56.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 45.44 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-10-08 → 2020-10-16) |
| Created | 2020-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | learn more |
| Standout element | Candidate smiling warmly flanked by two veterans wearing military caps, reinforcing her veterans' champion identity |
| Tactic | The ad uses personal proximity to veterans and specific policy details (VA healthcare access, hiring tax credits) to build authentic credibility and emotional trust with veteran households. |
| New Hampshire | 100.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 14.5% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 3.4% |
| 55-64 · male | 6.1% |
| 65+ · female | 4.9% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 9.3% |
| 45-54 · male | 8.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 10.8% |
| 35-44 · male | 10.1% |
| 25-34 · female | 10.7% |
| 45-54 · female | 13.7% |
| 18-24 · male | 3.3% |
| 18-24 · female | 3.5% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |