CHRIS COONS FOR DELAWARE
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 42.5/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 70.7 · 3.0 · 61.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 22.72 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 12 (2020-08-31 → 2020-09-12) |
| Created | 2020-08-31 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Delaware | 100.0% |
| 25-34 · unknown | 0.1% |
| 55-64 · female | 13.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 5.1% |
| 65+ · male | 7.3% |
| 25-34 · female | 10.4% |
| 45-54 · female | 10.3% |
| 65+ · female | 15.3% |
| 35-44 · female | 10.9% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 5.4% |
| 25-34 · male | 6.3% |
| 35-44 · male | 5.8% |
| 55-64 · male | 6.5% |
| 65+ · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 2.8% |