HICKENLOOPER FOR COLORADO
Cory Gardner opposes a woman’s right to choose. John Hickenlooper will never stop fighting to protect reproductive rights. It’s that simple.
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| Overall score | 55.4/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 95.7 · 3.6 · 62.8 |
| Spend range | USD 10,000–14,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 19.23 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2020-10-05 → 2020-10-19) |
| Created | 2020-10-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Bold white and purple text overlay contrasting women's autonomy against unnamed politicians on a warm outdoor scene |
| Tactic | The ad uses a simple contrast frame — naming the opponent's position briefly then pivoting to a clear, values-based affirmation of Hickenlooper's stance — to drive emotional resonance with pro-choice voters while keeping the positive tone dominant. |
| Colorado | 100.0% |
| 13-17 · unknown | 0.0% |
| 25-34 · male | 9.8% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 10.6% |
| 35-44 · female | 18.7% |
| 18-24 · male | 2.2% |
| 25-34 · female | 16.3% |
| 45-54 · male | 6.4% |
| 45-54 · female | 10.8% |
| 55-64 · female | 8.2% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 3.1% |
| 65+ · female | 6.8% |
| 55-64 · male | 4.2% |
| 18-24 · female | 2.3% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |