Chris Coons US Inactive
Chris Coons for Delaware
A Bipartisan Bill Targets Would-Be Gun Buyers Who ‘Lie And Try’ on Background Checks
The FBI is currently under no obligation to notify the local law enforcement agencies best suited to quickly investigate prohibited firearm purchases.
Ad copy
My bill with Senator Pat Toomey, the NCIS Denial Notification Act, would help keep guns out of the hands of those prohibited from having them. It, along with the background check bill passed by the House, won’t stop every shooting, but together they can save countless lives. It’s time to stand with the American public on gun safety. The people want action on common-sense gun safety legislation, and doing nothing is no longer an option. http://bit.ly/2ksvoLX
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.5/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 63.8 · 6.1 · 62.5 |
| Spend range | USD 500–599 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 19.98 |
| Est. audience size | — |
| Days live | 23 (2019-09-25 → 2019-10-18) |
| Created | 2019-09-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | guns |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, guns 2a |
| Call to action | learn more |
| Standout element | bipartisan press conference framing with a United States Senate podium lending official credibility to a gun safety message |
| Tactic | The ad leverages a real news article from The Trace and a bipartisan framing with Sen. Toomey to build cross-aisle credibility, positioning Coons as a pragmatic legislator rather than a partisan advocate on gun safety. |
Where it ran (delivery by region)
| California | 8.8% |
| Florida | 6.7% |
| New York | 6.5% |
| Delaware | 5.4% |
| Pennsylvania | 4.2% |
| Texas | 4.0% |
| Michigan | 3.9% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 25-34 · male | 0.6% |
| 35-44 · female | 1.5% |
| 65+ · unknown | 0.6% |
| 18-24 · female | 0.3% |
| 45-54 · male | 3.8% |
| 35-44 · male | 1.7% |
| 55-64 · male | 9.8% |
| 55-64 · female | 15.1% |
| 25-34 · female | 0.5% |
| 45-54 · female | 4.0% |
| 65+ · male | 21.1% |
| 65+ · female | 40.3% |
| 45-54 · unknown | 0.1% |
