The Committee to Elect David Roth
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| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 49.2 · 1.9 · 61.4 |
| Spend range | USD 100–199 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 23.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-10-25 → 2020-11-02) |
| Created | 2020-10-24 |
| Creative variants | 0 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — David Roth |
| Surfaced by | “senate:David Roth” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Idaho | 100.0% |
| 35-44 · unknown | 0.3% |
| 45-54 · male | 7.2% |
| 45-54 · unknown | 0.0% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 18-24 · male | 5.7% |
| 45-54 · female | 6.6% |
| 25-34 · female | 9.6% |
| 25-34 · male | 14.2% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 4.5% |
| 35-44 · male | 10.4% |
| 65+ · male | 7.5% |
| 65+ · female | 10.2% |
| 55-64 · female | 7.5% |
| 55-64 · male | 7.6% |
| 35-44 · female | 8.5% |
| 65+ · unknown | 0.0% |