SHAHEEN FOR SENATE
Veterans who fought for our country deserve a senator who fights for them. Throughout my career I’ve worked to make a difference for New Hampshire's veterans, from expanding employment opportunities to making sure they can get health care closer to home and outside the VA. I will always fight for New Hampshire’s veterans.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.5/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 61.7 · 0.8 · 59.7 |
| Spend range | USD 600–699 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 28.87 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2020-10-18 → 2020-10-22) |
| Created | 2020-10-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | none |
| Call to action | learn more |
| Standout element | a veteran constituent speaking directly to camera as a surrogate testimonial with her own words in subtitle |
| Tactic | The ad deploys a third-party testimonial from a veteran constituent to build authentic trust, letting a real beneficiary vouch for Shaheen's commitment rather than having the candidate make claims herself. |
| New Hampshire | 100.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 10.7% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.8% |
| 25-34 · female | 6.2% |
| 45-54 · male | 9.3% |
| 65+ · female | 10.9% |
| 55-64 · female | 8.8% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 9.5% |
| 25-34 · male | 14.9% |
| 65+ · male | 9.6% |
| 18-24 · male | 5.4% |
| 35-44 · female | 5.5% |
| 18-24 · female | 2.8% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |