ANGIE CRAIG FOR CONGRESS
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President Donald Trump just endorsed my opponent on Twitter. Let's show them that we're not going to let them take this seat away from us. Donate $7 now - we need our grassroots supporters up and running to help us hold this seat and send a message to Donald Trump and my opponent.
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| Overall score | 43.1/100 |
| Spend / Reach / Long. / Eff. | 34.7 Β· 66.9 Β· 12.1 Β· 58.7 |
| Spend range | USD 1,000β1,499 |
| Impressions | 35,000 β 39,999 |
| CPM (β $/1k impr) | USD 33.32 |
| Est. audience size | 10,001 β 50,000 |
| Days live | 45 (2020-09-18 β 2020-11-02) |
| Created | 2020-09-18 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MN β Angie Craig |
| Surfaced by | βsenate:Angie Craigβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Subtitle overlay 'President Trump Just Endorsed' used as alarm-bell hook mid-video frame |
| Tactic | Classic grassroots fundraising threat-trigger tactic β invoking Trump's endorsement of the opponent as an existential threat to mobilize small-dollar donors with urgency and a low $7 ask. |
| Minnesota | 78.5% |
| California | 3.2% |
| New York | 1.6% |
| Wisconsin | 1.2% |
| Washington, District of Columbia | 1.1% |
| Illinois | 1.0% |
| Massachusetts | 1.0% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· male | 7.9% |
| 45-54 Β· male | 7.2% |
| 35-44 Β· male | 6.5% |
| 65+ Β· male | 9.4% |
| 55-64 Β· female | 14.7% |
| 35-44 Β· female | 12.2% |
| 65+ Β· female | 18.1% |
| 45-54 Β· female | 12.7% |
| 25-34 Β· female | 5.5% |
| 25-34 Β· male | 4.3% |
| 65+ Β· unknown | 0.5% |
| 25-34 Β· unknown | 0.2% |
| 35-44 Β· unknown | 0.3% |
| 45-54 Β· unknown | 0.3% |