πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Join the Fight Against the Mob!

Chip in $5, $10, or $25!

Ad copy

The liberal mob hates my guts because I stood up for Justice Kavanaugh and I've been helping President Trump. My opponent is raising millions. I need your help to fight back. We're in a fight for the heart and soul of this country. Please donate $5, $10, or even $25 if you can!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score57.1/100
Spend / Reach / Long. / Eff.59.4 Β· 100.0 Β· 3.0 Β· 66.0
Spend rangeUSD 10,000–14,999
Impressions1,000,000 – 0
CPM (β‰ˆ $/1k impr)USD 12.5
Est. audience sizeβ€”
Days live12 (2020-10-06 β†’ 2020-10-18)
Created2020-10-06
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementBold white all-caps 'TAKE ME OUT!' headline on black background over a live debate video frame creating a siege mentality
TacticThe ad uses victimhood framing and enemy-threat language ('liberal mob') to trigger fear and tribal solidarity, driving small-dollar donations by positioning Graham as a besieged fighter rather than an incumbent seeking re-election.

Where it ran (delivery by region)

Texas9.7%
California8.7%
Florida7.5%
New York4.6%
Ohio4.1%
Pennsylvania3.6%
North Carolina3.4%

Who saw it (delivery)

65+ Β· unknown 0.2%
45-54 Β· unknown 0.2%
65+ Β· male 12.4%
55-64 Β· unknown 0.3%
35-44 Β· female 2.5%
45-54 Β· female 9.2%
35-44 Β· male 7.3%
55-64 Β· male 22.2%
65+ Β· female 10.0%
55-64 Β· female 13.0%
45-54 Β· male 22.7%
35-44 Β· unknown 0.1%

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