TEAM GRAHAM, INC.
Chip in $5, $10, or $25!
The liberal mob hates my guts because I stood up for Justice Kavanaugh and I've been helping President Trump. My opponent is raising millions. I need your help to fight back. We're in a fight for the heart and soul of this country. Please donate $5, $10, or even $25 if you can!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 57.1/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 100.0 Β· 3.0 Β· 66.0 |
| Spend range | USD 10,000β14,999 |
| Impressions | 1,000,000 β 0 |
| CPM (β $/1k impr) | USD 12.5 |
| Est. audience size | β |
| Days live | 12 (2020-10-06 β 2020-10-18) |
| Created | 2020-10-06 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Bold white all-caps 'TAKE ME OUT!' headline on black background over a live debate video frame creating a siege mentality |
| Tactic | The ad uses victimhood framing and enemy-threat language ('liberal mob') to trigger fear and tribal solidarity, driving small-dollar donations by positioning Graham as a besieged fighter rather than an incumbent seeking re-election. |
| Texas | 9.7% |
| California | 8.7% |
| Florida | 7.5% |
| New York | 4.6% |
| Ohio | 4.1% |
| Pennsylvania | 3.6% |
| North Carolina | 3.4% |
| 65+ Β· unknown | 0.2% |
| 45-54 Β· unknown | 0.2% |
| 65+ Β· male | 12.4% |
| 55-64 Β· unknown | 0.3% |
| 35-44 Β· female | 2.5% |
| 45-54 Β· female | 9.2% |
| 35-44 Β· male | 7.3% |
| 55-64 Β· male | 22.2% |
| 65+ Β· female | 10.0% |
| 55-64 Β· female | 13.0% |
| 45-54 Β· male | 22.7% |
| 35-44 Β· unknown | 0.1% |