Commissioner Eric Skrmetta, LPSC US Inactive
Eric Skrmetta Campaign Fund
Ad copy
As a State Representative, Kevin Pearson voted to sponsor legislation penalizing New Orleans firefighters, raising their employee retirement contributions by nearly $7 million over five years. Keep the Commissioner who keeps our rates low. Re-elect Eric Skrmetta.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 47.5 · 1.9 · 60.2 |
| Spend range | USD 100–199 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 27.18 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Eric Skrmetta |
| Surfaced by | “senate:Eric Skrmetta” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, workers labor |
| Symbols | money cash, none |
| Call to action | vote |
| Standout element | Doctored image of opponent with a rolled-up dollar bill in his mouth against a raging fire backdrop with a lone firefighter silhouette |
| Tactic | The visceral 'burning money in his mouth' visual literalizes the betrayal metaphor, combining emotional outrage with a clear financial harm narrative to make the attack on Pearson maximally memorable and damning. |
Where it ran (delivery by region)
| Louisiana | 98.5% |
| Mississippi | 0.3% |
| Texas | 0.2% |
| California | 0.2% |
| Virginia | 0.1% |
| Georgia | 0.1% |
| Tennessee | 0.1% |
Who saw it (delivery)
| 35-44 · unknown | 0.0% |
| 55-64 · female | 12.3% |
| 35-44 · male | 6.2% |
| 45-54 · male | 11.6% |
| 55-64 · male | 20.1% |
| 65+ · male | 17.4% |
| 45-54 · female | 5.0% |
| 18-24 · male | 2.1% |
| 65+ · female | 17.6% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 3.8% |
| 35-44 · female | 2.1% |
| 45-54 · unknown | 0.2% |
| 18-24 · female | 0.5% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.0% |
| 25-34 · female | 0.8% |
