John Deaton for Senate Inc.
Woburn, MA – Today, the campaign of U.S. Marine veteran, attorney, cancer survivor, and author John Deaton (R-Swansea) reported that more than 12,000 signatures of unenrolled and Republican voters have been certified by municipal clerks, with thousands more expected. Candidates for United States S...
Proud to be the first to announce we have obtained the certified signatures to qualify for the ballot to represent the Commonwealth of Massachusetts in the U.S. Senate. Thank you to all of our volunteers and supporters who made this happen. Together, Massachusetts voters will retire Elizabeth Warren and take back our seat. People are tired of Washington corruption, the failure to secure the southern border, and crippling inflation. Time for change. https://johndeatonforsenate.com/deaton-for-senate-campaign-crosses-certified-signature-milestone/
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 36.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 1.7 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | — |
| Days live | 7 (2024-05-02 → 2024-05-09) |
| Created | 2024-05-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Bold red-and-navy campaign wordmark with star accents anchoring the ad as the sole visual element |
| Tactic | The ad leverages a ballot-qualification milestone as social proof of momentum while pivoting to anti-Warren, anti-corruption messaging to build urgency and frame the race as a change election. |
| Massachusetts | 100.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · male | 7.5% |
| 55-64 · unknown | 0.2% |
| 25-34 · male | 1.4% |
| 65+ · male | 35.2% |
| 65+ · female | 19.6% |
| 55-64 · male | 21.5% |
| 35-44 · male | 3.1% |
| 55-64 · female | 7.2% |
| 18-24 · female | 0.1% |
| 45-54 · female | 2.0% |
| 18-24 · male | 0.5% |
| 25-34 · female | 0.4% |
| 35-44 · female | 0.7% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.5% |
| 25-34 · unknown | 0.1% |