TEAM GRAHAM, INC.
We can't afford to lose.
Every liberal in the country hates my guts because I stood up for Judge Kavanaugh and I've been helping President Trump. We're in a fight for the heart and soul of this country. Please donate $5 or $10 if you can!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 57.8/100 |
| Spend / Reach / Long. / Eff. | 65.7 Β· 100.0 Β· 3.9 Β· 61.6 |
| Spend range | USD 20,000β24,999 |
| Impressions | 1,000,000 β 0 |
| CPM (β $/1k impr) | USD 22.5 |
| Est. audience size | β |
| Days live | 15 (2020-09-10 β 2020-09-25) |
| Created | 2020-09-10 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | casual home-setting self-shot video giving the appeal an urgent, unpolished authenticity |
| Tactic | Uses enemy-framing ('every liberal hates my guts') to stoke tribalism and convert resentment into small-dollar donations, with a low ask ($5β$10) to maximize conversion rate. |
| Texas | 8.5% |
| California | 8.1% |
| Florida | 7.6% |
| New York | 4.6% |
| Ohio | 4.0% |
| North Carolina | 3.8% |
| Pennsylvania | 3.8% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.2% |
| 45-54 Β· male | 17.5% |
| 65+ Β· female | 14.7% |
| 55-64 Β· female | 15.1% |
| 35-44 Β· male | 5.2% |
| 45-54 Β· female | 11.0% |
| 65+ Β· male | 13.2% |
| 55-64 Β· male | 20.0% |
| 55-64 Β· unknown | 0.3% |
| 35-44 Β· female | 2.5% |