📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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John Cornyn US Inactive

TEXANS FOR SENATOR JOHN CORNYN INC.

ad creative

CHIP IN NOW: KEEP TX RED

200% Match Offer Expiring Soon

Ad copy

⚠️Double Match: ACTIVE⚠️ If you chip in $25 to keep Texas red, it will count as $75

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.4/100
Spend / Reach / Long. / Eff.50.6 · 83.1 · 8.5 · 59.6
Spend rangeUSD 5,000–5,999
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 29.33
Est. audience size
Days live32 (2020-07-06 → 2020-08-07)
Created2020-07-06
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — John Cornyn
Surfaced by“senate:John Cornyn”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementTriple-match urgency framing with warning emoji elevating a $25 ask to $75 perceived value
TacticClassic fundraising scarcity tactic — the double/triple match countdown creates artificial urgency to lower the psychological barrier to donating by tripling perceived impact.

Where it ran (delivery by region)

Florida9.5%
New York5.6%
California4.9%
Arizona4.4%
Washington3.8%
Georgia3.8%
North Carolina3.5%

Who saw it (delivery)

18-24 · unknown 0.0%
65+ · male 25.2%
35-44 · unknown 0.1%
18-24 · female 0.2%
25-34 · male 2.3%
45-54 · female 3.7%
65+ · unknown 0.5%
45-54 · male 8.0%
35-44 · female 1.6%
25-34 · unknown 0.1%
55-64 · male 17.0%
55-64 · female 11.2%
65+ · female 24.0%
35-44 · male 4.2%
25-34 · female 0.8%
18-24 · male 0.5%
55-64 · unknown 0.3%
45-54 · unknown 0.1%

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