CHRIS COONS FOR DELAWARE
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 50.3/100 |
| Spend / Reach / Long. / Eff. | 43.1 Β· 87.0 Β· 3.3 Β· 67.7 |
| Spend range | USD 2,500β2,999 |
| Impressions | 250,000 β 299,999 |
| CPM (β $/1k impr) | USD 10.0 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 13 (2020-09-01 β 2020-09-14) |
| Created | 2020-09-01 |
| Creative variants | 0 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | DE β Chris Coons |
| Surfaced by | βsenate:Chris Coonsβ |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Delaware | 100.0% |
| 18-24 Β· unknown | 0.1% |
| 35-44 Β· female | 17.7% |
| 18-24 Β· female | 9.9% |
| 25-34 Β· male | 24.1% |
| 25-34 Β· female | 23.2% |
| 18-24 Β· male | 8.0% |
| 35-44 Β· male | 16.5% |
| 35-44 Β· unknown | 0.2% |
| 25-34 Β· unknown | 0.2% |