📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Ed Markey US Inactive

THE MARKEY COMMITTEE

ad creative

Rush a Contribution

Please contribute to our grassroots campaign today

Ad copy

Will you rush a donation to our grassroots campaign? The Boston Globe has reported a new super PAC is swooping in to prop up Joe Kennedy and drown out our messaging. And the only way we can fight back is with lots and lots of small donations from people like you.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score39.9/100
Spend / Reach / Long. / Eff.23.7 · 66.9 · 2.5 · 66.3
Spend rangeUSD 400–499
Impressions35,000 – 39,999
CPM (≈ $/1k impr)USD 11.99
Est. audience size500,001 – 1,000,000
Days live10 (2020-08-10 → 2020-08-20)
Created2020-08-10
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMA — Ed Markey
Surfaced by“senate:Ed Markey”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementcandidate speaking directly to camera outdoors with mid-sentence subtitle creating cliffhanger urgency
TacticClassic grassroots fundraising threat-and-response tactic: name the outside-money villain (super PAC backing Kennedy), cite credible press (Boston Globe), then position small donations as the only counter-weapon, driving urgency to act immediately.

Where it ran (delivery by region)

Massachusetts100.0%

Who saw it (delivery)

18-24 · unknown 0.8%
25-34 · female 23.1%
55-64 · unknown 0.1%
45-54 · unknown 0.2%
35-44 · unknown 0.6%
18-24 · female 12.5%
55-64 · male 2.7%
45-54 · female 4.1%
35-44 · male 7.1%
65+ · male 2.2%
18-24 · male 9.8%
45-54 · male 3.4%
25-34 · male 16.8%
25-34 · unknown 1.6%
65+ · female 2.9%
35-44 · female 8.8%
55-64 · female 3.3%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live