Chris Pappas for Congress US Inactive
CHRIS PAPPAS FOR CONGRESS
NH-01 is a "TOSS UP"
Reelect Chris Pappas >>
Ad copy
Nate Silver's FiveThirtyEight released their forecast for our race, and Chris is only "slightly" favored to win. It's too close for us to lose our momentum now. Will you chip in to support Chris's people-powered campaign and help him keep fighting for Granite Staters in Congress? → https://bit.ly/3Qdcwu6
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.9/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 61.7 · 9.6 · 57.7 |
| Spend range | USD 800–899 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 37.76 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 36 (2022-08-09 → 2022-09-14) |
| Created | 2022-08-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Nate Silver FiveThirtyEight 'TOSS UP' credibility cite used as urgency trigger |
| Tactic | The ad leverages a third-party forecaster's 'toss up' rating to manufacture competitive-race urgency, pushing donors to give before momentum is lost. |
Where it ran (delivery by region)
| New Hampshire | 61.8% |
| Massachusetts | 8.4% |
| Maine | 4.2% |
| California | 3.5% |
| Vermont | 2.3% |
| New York | 2.0% |
| Pennsylvania | 1.6% |
Who saw it (delivery)
| 35-44 · unknown | 0.0% |
| 45-54 · male | 4.6% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 0.5% |
| 35-44 · female | 1.8% |
| 35-44 · male | 2.6% |
| 55-64 · male | 10.6% |
| 65+ · female | 34.9% |
| 18-24 · male | 0.2% |
| 65+ · male | 25.0% |
| 55-64 · female | 12.5% |
| 45-54 · female | 4.9% |
| 25-34 · male | 1.2% |
| 65+ · unknown | 0.7% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.0% |
