CHRIS COONS FOR DELAWARE
The Senate Judiciary Committee approved Walker’s nomination to the D.C. Court of Appeals along party lines Thursday.
Despite all of the challenges we are facing now, Senate Republicans only care about one thing: forcing more judges onto the Federal Bench. Next week, Justin Walker is up for consideration, despite his multiple efforts to repeal the #AffordableCareAct. He's also Mitch McConnell's former intern. 🤦♂️ Please join me in denouncing this appointment! https://www.politico.com/news/2020/06/04/justin-walker-mcconnell-confirmation-300785
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 38.3/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 65.4 · 0.8 · 69.6 |
| Spend range | USD 200–299 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 7.68 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 4 (2020-06-15 → 2020-06-19) |
| Created | 2020-06-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | healthcare |
| Call to action | none |
| Standout element | Solemn oath-taking photo of Justin Walker under dramatic dark lighting paired with Politico headline lending news credibility to the attack |
| Tactic | The ad leverages a Politico news screenshot and McConnell-intern association to delegitimize the judicial nominee while framing the ACA threat as the urgent stakes, mobilizing the base through outrage. |
| Delaware | 9.6% |
| California | 9.2% |
| Florida | 6.6% |
| New York | 5.0% |
| Pennsylvania | 4.9% |
| Texas | 4.6% |
| Michigan | 4.0% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 47.0% |
| 18-24 · female | 0.2% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.5% |
| 18-24 · male | 0.2% |
| 55-64 · unknown | 0.2% |
| 35-44 · male | 1.1% |
| 65+ · male | 19.9% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 8.9% |
| 55-64 · female | 13.8% |
| 35-44 · female | 1.0% |
| 45-54 · female | 3.1% |
| 45-54 · male | 2.7% |
| 25-34 · female | 0.7% |
| 25-34 · male | 0.5% |
| 45-54 · unknown | 0.1% |