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Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

McConnell eyes advancing Justin Walker nomination next week

The Senate Judiciary Committee approved Walker’s nomination to the D.C. Court of Appeals along party lines Thursday.

Ad copy

Despite all of the challenges we are facing now, Senate Republicans only care about one thing: forcing more judges onto the Federal Bench. Next week, Justin Walker is up for consideration, despite his multiple efforts to repeal the #AffordableCareAct. He's also Mitch McConnell's former intern. 🤦‍♂️ Please join me in denouncing this appointment! https://www.politico.com/news/2020/06/04/justin-walker-mcconnell-confirmation-300785

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Performance proxies

Overall score38.3/100
Spend / Reach / Long. / Eff.17.4 · 65.4 · 0.8 · 69.6
Spend rangeUSD 200–299
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 7.68
Est. audience size50,001 – 100,000
Days live4 (2020-06-15 → 2020-06-19)
Created2020-06-15
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateDE — Chris Coons
Surfaced by“senate:Chris Coons”

🧠 AI analysis

Issuehealthcare
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolshealthcare
Call to actionnone
Standout elementSolemn oath-taking photo of Justin Walker under dramatic dark lighting paired with Politico headline lending news credibility to the attack
TacticThe ad leverages a Politico news screenshot and McConnell-intern association to delegitimize the judicial nominee while framing the ACA threat as the urgent stakes, mobilizing the base through outrage.

Where it ran (delivery by region)

Delaware9.6%
California9.2%
Florida6.6%
New York5.0%
Pennsylvania4.9%
Texas4.6%
Michigan4.0%

Who saw it (delivery)

18-24 · unknown 0.0%
65+ · female 47.0%
18-24 · female 0.2%
25-34 · unknown 0.0%
65+ · unknown 0.5%
18-24 · male 0.2%
55-64 · unknown 0.2%
35-44 · male 1.1%
65+ · male 19.9%
35-44 · unknown 0.1%
55-64 · male 8.9%
55-64 · female 13.8%
35-44 · female 1.0%
45-54 · female 3.1%
45-54 · male 2.7%
25-34 · female 0.7%
25-34 · male 0.5%
45-54 · unknown 0.1%

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