πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

10,000 RESPONSES NEEDED BEFORE MIDNIGHT!

TAKE THE POLL >>

Ad copy

I need to know the truth! A new poll says Joe Biden is beating Donald Trump by 15 points. I’m polling Democrats until midnight to make sure these numbers are accurate and we have the strength to unseat this president. Will you take my poll before midnight? I need 10,000 responses.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score56.0/100
Spend / Reach / Long. / Eff.55.2 Β· 85.0 Β· 25.9 Β· 57.7
Spend rangeUSD 8,000–8,999
Impressions200,000 – 249,999
CPM (β‰ˆ $/1k impr)USD 37.78
Est. audience sizeβ€”
Days live95 (2020-07-17 β†’ 2020-10-20)
Created2020-07-17
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” S Krishnamoorthi
Surfaced byβ€œsenate:S Krishnamoorthi”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actionsurvey poll
Standout elementSplit blue-vs-red Biden/Trump portrait panel with thumbs up and thumbs down icons creating a binary choice visual
TacticClassic list-building tactic using artificial urgency ('before midnight,' '10,000 responses needed') and a poll framing to collect Democrat contact information while reinforcing Biden's lead narrative.

Where it ran (delivery by region)

California13.1%
Florida7.6%
Texas6.9%
New York6.1%
Pennsylvania4.2%
Ohio4.1%
North Carolina3.1%

Who saw it (delivery)

55-64 Β· female 28.2%
45-54 Β· female 16.0%
35-44 Β· female 12.2%
65+ Β· female 43.6%

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