TEAM GRAHAM, INC.
We can't afford to lose.
Every liberal in the country hates my guts because I stood up for Judge Kavanaugh and I've been helping President Trump. We're in a fight for the heart and soul of this country. Please donate $5 or $10 if you can!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 58.7/100 |
| Spend / Reach / Long. / Eff. | 77.1 · 100.0 · 3.9 · 53.7 |
| Spend range | USD 60,000–69,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 65.0 |
| Est. audience size | — |
| Days live | 15 (2020-09-10 → 2020-09-25) |
| Created | 2020-09-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | casual home-setting self-shot video giving the appeal an urgent, unpolished authenticity |
| Tactic | Uses enemy-framing ('every liberal hates my guts') to stoke tribalism and convert resentment into small-dollar donations, with a low ask ($5–$10) to maximize conversion rate. |
| Texas | 9.0% |
| California | 8.7% |
| Florida | 7.5% |
| New York | 4.3% |
| Ohio | 4.1% |
| Pennsylvania | 4.0% |
| North Carolina | 3.6% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 8.9% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 25-34 · female | 1.9% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 15.5% |
| 55-64 · female | 12.0% |
| 25-34 · male | 5.7% |
| 55-64 · unknown | 0.3% |
| 35-44 · male | 11.4% |
| 45-54 · female | 10.2% |
| 65+ · female | 11.0% |
| 55-64 · male | 15.5% |
| 35-44 · female | 5.4% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 0.3% |
| 18-24 · male | 1.1% |