Amy McGrath US Inactive
AMY MCGRATH FOR SENATE, INC.
Mitch walked away
Coal miners deserve more
Ad copy
Coal miners with black lung disease traveled 10 hours to see Mitch McConnell with a request to protect their disability benefits. They only got a minute of his time before Mitch walked away.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.9/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 78.0 · 5.5 · 61.0 |
| Spend range | USD 2,500–2,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 24.44 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 21 (2020-08-24 → 2020-09-14) |
| Created | 2020-08-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed placeholder screen showing the ad was pulled for policy non-compliance |
| Tactic | The ad uses a visceral human story — sick coal miners dismissed after a 10-hour journey — to paint McConnell as callous and indifferent, but the creative itself is unavailable due to a disclaimer violation, undermining its reach. |
Where it ran (delivery by region)
| Kentucky | 100.0% |
| Tennessee | 0.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.0% |
| 18-24 · male | 6.3% |
| 65+ · male | 2.6% |
| 35-44 · female | 10.9% |
| 25-34 · male | 11.1% |
| 25-34 · female | 13.8% |
| 45-54 · male | 6.4% |
| 35-44 · male | 7.5% |
| 65+ · female | 7.5% |
| 65+ · unknown | 0.0% |
| 18-24 · female | 8.6% |
| 45-54 · female | 10.5% |
| 55-64 · female | 9.9% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 4.6% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
