VERONICA FERNANDEZ FOR US SENATE
Today marks the beginning of a new phase in our campaign. Governor Murphy has made electronic ballot petitions available to Independent candidates, which means YOU can help me get on the ballot. All you have to do is sign! While I hope I can count on your vote come November, signing this petition is not a pledge to do so. I understand that over the next several months, I will have to work to earn your support. In the meantime, please help us take the next step and sign my petition. https://www.veronica2020.com/ballot_petition
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 23.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 1.7 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | — |
| Days live | 7 (2020-04-16 → 2020-04-23) |
| Created | 2020-04-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NJ — Veronica Fernandez |
| Surfaced by | “senate:Veronica Fernandez” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content removal notice replacing the actual ad creative, exposing a compliance failure |
| Tactic | The ad pivots a petition-signing ask around gubernatorial ballot access news to create urgency, but its visibility was undermined by a missing disclaimer that caused Facebook to restrict the content. |
| New Jersey | 100.0% |
| 45-54 · unknown | 0.2% |
| 25-34 · female | 4.6% |
| 45-54 · male | 4.8% |
| 65+ · female | 12.9% |
| 35-44 · male | 4.6% |
| 55-64 · female | 4.3% |
| 55-64 · male | 13.1% |
| 35-44 · female | 1.5% |
| 65+ · male | 12.3% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 9.8% |
| 25-34 · male | 10.9% |
| 18-24 · male | 17.4% |
| 65+ · unknown | 0.3% |
| 18-24 · unknown | 0.5% |
| 25-34 · unknown | 0.1% |
| 45-54 · female | 2.7% |