Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Don't waste your vote on a longshot! Defeat Crooked Craig Blair by voting for Tom Willis for your next State Senator!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 1.4 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2024-05-08 → 2024-05-14) |
| Created | 2024-05-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Horse race photo with candidates' names labeled on competing horses — Willis 'Charging,' opponent 'Floundering,' and Blair trailing |
| Tactic | The horse race metaphor cleverly frames a three-way primary as a strategic voting choice, using 'Crooked' to attack Blair while pressuring Folk supporters to consolidate behind Willis as the viable alternative. |
Where it ran (delivery by region)
| West Virginia | 88.3% |
| Maryland | 10.5% |
| Virginia | 1.2% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 25-34 · male | 1.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 35-44 · female | 2.8% |
| 25-34 · unknown | 0.1% |
| 55-64 · female | 11.5% |
| 65+ · male | 21.9% |
| 25-34 · female | 0.7% |
| 35-44 · male | 6.4% |
| 45-54 · male | 10.2% |
| 65+ · female | 22.6% |
| 55-64 · male | 16.3% |
| 45-54 · female | 6.0% |
