FRIENDS OF MARK WARNER
I need your help to return to the Senate. If the Republicans flip my seat in November, we’ll have no chance of retaking the majority. Can you chip in $5, or whatever you can, to help me win my race?
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| Overall score | 42.3/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 68.1 · 9.1 · 64.5 |
| Spend range | USD 600–699 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 15.28 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 34 (2020-08-11 → 2020-09-14) |
| Created | 2020-08-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera surrounded by his own campaign signs, creating an immersive branded backdrop |
| Tactic | Loss-aversion fundraising tactic — framing Republican seat-flip as catastrophic for the majority to trigger urgency-driven small-dollar donations via ActBlue. |
| Virginia | 100.0% |
| 25-34 · unknown | 0.0% |
| 45-54 · male | 4.6% |
| 55-64 · unknown | 0.3% |
| 25-34 · male | 1.3% |
| 45-54 · female | 8.6% |
| 55-64 · male | 9.4% |
| 55-64 · female | 19.9% |
| 65+ · male | 16.0% |
| 65+ · female | 31.5% |
| 45-54 · unknown | 0.2% |
| 35-44 · female | 3.5% |
| 35-44 · male | 2.4% |
| 18-24 · male | 0.4% |
| 65+ · unknown | 0.5% |
| 25-34 · female | 1.2% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.2% |