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David Roth for Idaho US Inactive

The Committee to Elect David Roth

ad creative

Ad copy

Now is probably a good time to talk about wages in Idaho. One thing that the ongoing pandemic has shown us is that many Idahoans are not prepared to face short-term income shortfalls, let alone long-term ones. That probably does not surprise you, but do you know what might? Even if you took the current economic crisis out of the picture nearly half of your friends and neighbors here in Idaho Falls (44% according to a recent United Way report) don’t earn enough to meet their basic needs. Does that sound like the way we want Idaho Falls to be? I grew up in an Idaho Falls that comes together when the going gets rough. We look for solutions not excuses. When I was at Hillcrest High School in 1997 friends and I joined with other residents to come together to help fill sandbags when the rising Snake River threatened downtown businesses. In Idaho Falls we believe in the strength of our community. That’s just the way we are. My opponent is quick to point out what he thinks we should not do and instead of offering a new solution suggests we keep doing what we have been doing. Perhaps eventually it will work. In the mean time we will continue to foster a society that is dependent on the government bureaucracy my opponent is so experienced in building in other states. My successful career in the private sector has taught me that often in business you have to be willing to change your model to adapt to changes in the current economic environment. It is much the same when looking at these types of societal problems. We need to be focused on finding and discussing solutions. Much of the time I spent in career and technical education (nearly 10 years) was focused on evaluating the needs of a community and developing program offerings to meet those needs. This problem cannot be simply solved with one decision. There are certainly discussions to be had about wages, but there are more ways to build a solution that works besides the two options my opponent suggests. I launched my first company in April of 1998, the spring of my junior year of high school, right here in Idaho Falls. I was active in the Chamber of Commerce and was a charter member of the evening Civitan Club that was active in Idaho Falls. I understood then, as I know now, that in Idaho Falls we move forward by working together to solve problems. It’s the way things are done here in Idaho Falls. After having worked in the private sector for years I decided that I wanted to do more. I found that my proven leadership and experience had a place in the non-profit world and have spent the last several years working in the non-profit sector. Running for the state legislature has given me even more potential to share my experience and leadership serving the people of Idaho Falls. Helping people, it’s just the way I was raised.

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Performance proxies

Overall score19.1/100
Spend / Reach / Long. / Eff.0.0 · 24.3 · 0.8 · 51.2
Spend range<USD 99
Impressions100 – 999
CPM (≈ $/1k impr)USD 90.08
Est. audience size10,001 – 50,000
Days live4 (2020-10-21 → 2020-10-25)
Created2020-10-20
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateID — David Roth
Surfaced by“senate:David Roth”

🧠 AI analysis

Issuejobs labor
Framingissue advocacy
Message typepersuasion
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementLocalized United Way statistic citing 44% of Idaho Falls residents can't meet basic needs
TacticUses a credible third-party statistic and relatable community framing to build economic anxiety and personal connection, positioning the candidate as a neighbor who understands local hardship.

Where it ran (delivery by region)

Idaho100.0%

Who saw it (delivery)

18-24 · unknown 0.2%
45-54 · male 7.0%
25-34 · male 5.0%
55-64 · female 11.8%
35-44 · male 8.1%
65+ · male 8.1%
18-24 · female 4.2%
35-44 · female 11.2%
55-64 · male 9.6%
65+ · female 14.3%
45-54 · female 9.4%
18-24 · male 2.9%
25-34 · female 7.5%
25-34 · unknown 0.7%

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