📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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John Cornyn US Inactive

TEXANS FOR SENATOR JOHN CORNYN INC.

ad creative

CHIP IN NOW: KEEP TX RED

200% Match Offer Expiring Soon

Ad copy

⚠️Double Match: ACTIVE⚠️ If you chip in $25 to keep Texas red, it will count as $75

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.3/100
Spend / Reach / Long. / Eff.52.4 · 88.7 · 5.5 · 62.5
Spend rangeUSD 6,000–6,999
Impressions300,000 – 349,999
CPM (≈ $/1k impr)USD 20.0
Est. audience size
Days live21 (2020-07-14 → 2020-08-04)
Created2020-07-14
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — John Cornyn
Surfaced by“senate:John Cornyn”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementTriple-match urgency framing with warning emoji elevating a $25 ask to $75 perceived value
TacticClassic fundraising scarcity tactic — the double/triple match countdown creates artificial urgency to lower the psychological barrier to donating by tripling perceived impact.

Where it ran (delivery by region)

Florida10.3%
New York5.8%
Arizona4.2%
Ohio3.8%
Georgia3.7%
North Carolina3.7%
Pennsylvania3.5%

Who saw it (delivery)

18-24 · unknown 0.0%
65+ · male 22.8%
55-64 · unknown 0.2%
18-24 · female 0.5%
35-44 · female 1.7%
18-24 · male 2.1%
35-44 · male 5.9%
45-54 · male 9.2%
65+ · female 20.6%
35-44 · unknown 0.1%
55-64 · male 16.1%
55-64 · female 10.2%
45-54 · female 4.0%
25-34 · male 4.8%
45-54 · unknown 0.1%
25-34 · female 1.2%
25-34 · unknown 0.1%
65+ · unknown 0.4%

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