Senator Dan Innis
Scott Brown blamed President Trump for being impeached by the Radical Left, said Trump was responsible for January 6th, and voted with Obama 70% of the time in D.C. Is this who you want in the U.S. Senate?
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| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.0 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100 β 1,000 |
| Days live | 1 (2025-09-04 β 2025-09-05) |
| Created | 2025-09-04 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH β Dan Innis |
| Surfaced by | βsenate:Dan Innisβ |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag |
| Call to action | none |
| Standout element | Stern close-up of Trump's face paired with bold red 'IMPEACHED HIM,' text to weaponize Trump's image against the opponent |
| Tactic | Classic MAGA-primary attack tactic: uses Trump's own image and impeachment grievance to disqualify a rival Republican as insufficiently loyal, triggering tribal anger among base voters. |
| New Hampshire | 100.0% |
| 18-24 Β· male | 0.9% |
| 25-34 Β· female | 3.7% |
| 25-34 Β· male | 4.6% |
| 35-44 Β· male | 5.5% |
| 45-54 Β· female | 0.9% |
| 45-54 Β· male | 15.6% |
| 55-64 Β· female | 11.0% |
| 55-64 Β· male | 17.4% |
| 65+ Β· female | 18.3% |
| 65+ Β· male | 22.0% |