THE MARKEY COMMITTEE
Please contribute to our grassroots campaign today
A pro-Kennedy super PAC just dropped $2.4 MILLION on television ads, and the truth is, time is running out for us to close this spending gap. Will you rush a contribution to help us compete with the big money flooding into this race?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.8/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 70.7 · 2.5 · 66.4 |
| Spend range | USD 600–699 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 11.81 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2020-08-10 → 2020-08-20) |
| Created | 2020-08-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | candidate speaking directly to camera outdoors with urgency-driven subtitle mid-sentence |
| Tactic | Creates urgency by citing a specific dollar figure ($2.4M) from opponent's super PAC to trigger fear of losing and motivate immediate small-dollar donations to close the spending gap. |
| Massachusetts | 100.0% |
| 18-24 · unknown | 0.7% |
| 25-34 · unknown | 1.2% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 3.0% |
| 65+ · female | 2.3% |
| 45-54 · female | 3.9% |
| 35-44 · male | 7.1% |
| 55-64 · male | 2.6% |
| 35-44 · unknown | 0.4% |
| 25-34 · male | 18.4% |
| 18-24 · male | 12.8% |
| 35-44 · female | 7.6% |
| 65+ · male | 1.9% |
| 25-34 · female | 19.5% |
| 18-24 · female | 14.8% |
| 45-54 · male | 3.3% |
| 65+ · unknown | 0.1% |