COTTON FOR SENATE, INC.
Tom Cotton is fighting back but he needs your help.
⛔ 🔴 China's lies spread this pandemic. Now, the mainstream media is covering up for them. Tom Cotton is fighting back. He needs your help.
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| Overall score | 43.9/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 70.7 · 9.4 · 63.6 |
| Spend range | USD 900–999 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 17.26 |
| Est. audience size | — |
| Days live | 35 (2020-04-10 → 2020-05-15) |
| Created | 2020-04-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Xi Jinping framed through a camera lens crosshair, evoking surveillance and targeting |
| Tactic | The camera lens crosshair framing of Xi Jinping fuses fear and anger triggers with a call-to-action, leveraging COVID-origin anxiety and media distrust to drive donations. |
| Texas | 8.0% |
| Florida | 7.7% |
| Michigan | 5.9% |
| California | 5.8% |
| New York | 4.7% |
| Ohio | 4.5% |
| Pennsylvania | 4.5% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.6% |
| 18-24 · male | 0.2% |
| 25-34 · male | 0.5% |
| 35-44 · female | 1.5% |
| 25-34 · female | 0.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 13.7% |
| 55-64 · female | 22.3% |
| 65+ · male | 14.0% |
| 45-54 · female | 6.9% |
| 65+ · female | 31.7% |
| 45-54 · male | 6.1% |
| 18-24 · female | 0.3% |