Ed Markey US Inactive
THE MARKEY COMMITTEE
We are SO CLOSE
The latest UMass Lowell poll shows us closing in on Joe Kennedy.
Ad copy
Can you rush a donation to our campaign to help us take the lead in these final weeks before our primary? This race is SO close, but time is running out to close the gap.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.4/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 70.7 · 5.5 · 67.7 |
| Spend range | USD 500–599 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 21 (2020-07-07 → 2020-07-28) |
| Created | 2020-07-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side poll bar chart showing Markey trailing Kennedy 42% to 44%, creating urgency through data visualization |
| Tactic | Leverages a close poll result as a fundraising trigger, pairing urgency-driven copy with a smiling candidate photo to balance anxiety with optimism and drive immediate donations. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 18-24 · female | 14.2% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.5% |
| 25-34 · male | 18.8% |
| 35-44 · female | 7.4% |
| 18-24 · male | 12.3% |
| 25-34 · female | 22.8% |
| 65+ · female | 2.2% |
| 18-24 · unknown | 0.7% |
| 25-34 · unknown | 1.4% |
| 55-64 · male | 2.5% |
| 35-44 · male | 6.4% |
| 65+ · male | 1.9% |
| 55-64 · female | 2.4% |
| 45-54 · female | 3.2% |
| 45-54 · male | 3.1% |
| 45-54 · unknown | 0.2% |
