AMY MCGRATH FOR SENATE, INC.
Let’s get to work.
The bridge that connects the I-71 and I-75 corridors from Ohio into Kentucky has been a mess since I was kid, and we need to fix it. Mitch McConnell has spent 36 years letting the congestion get worse—I have real solutions to solve our infrastructure woes.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.8/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 75.1 · 5.8 · 66.8 |
| Spend range | USD 900–999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 11.17 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 22 (2020-08-20 → 2020-09-11) |
| Created | 2020-08-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | other |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Ad content removed due to missing political disclaimer, rendering the creative invisible |
| Tactic | The copy uses a personal, relatable infrastructure grievance to contrast McGrath's problem-solving image against McConnell's 36-year incumbency, leveraging local frustration as a persuasion lever. |
| Kentucky | 100.0% |
| 18-24 · unknown | 0.1% |
| 25-34 · female | 15.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · male | 5.6% |
| 55-64 · male | 3.4% |
| 45-54 · female | 5.6% |
| 25-34 · male | 15.9% |
| 18-24 · male | 11.0% |
| 35-44 · female | 9.6% |
| 65+ · unknown | 0.0% |
| 55-64 · female | 4.4% |
| 18-24 · female | 13.4% |
| 35-44 · male | 8.7% |
| 65+ · female | 4.1% |
| 65+ · male | 2.4% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |