Sherrod Brown US Inactive
FRIENDS OF SHERROD BROWN
Add your name to endorse Sherrod Brown for Senate!
Sherrod needs you on his team.
Ad copy
Please read this:
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 56.8/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 92.5 · 16.3 · 64.3 |
| Spend range | USD 7,000–7,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 15.79 |
| Est. audience size | — |
| Days live | 60 (2024-01-05 → 2024-03-05) |
| Created | 2024-01-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Simulated personal email format signed 'SB' creating intimate one-on-one urgency |
| Tactic | The faux-personal email format exploits vulnerability framing — citing a CNN 'most vulnerable incumbent' label and a 1-point poll margin — to manufacture urgency and drive list-building sign-ups through emotional investment in the candidate's underdog narrative. |
Where it ran (delivery by region)
| Ohio | 32.7% |
| New York | 4.4% |
| Pennsylvania | 4.2% |
| Florida | 3.9% |
| Michigan | 3.8% |
| California | 3.4% |
| Illinois | 3.4% |
Who saw it (delivery)
| 35-44 · male | 2.0% |
| 25-34 · male | 1.3% |
| 25-34 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.6% |
| 25-34 · female | 1.5% |
| 35-44 · female | 3.3% |
| 45-54 · male | 3.8% |
| 45-54 · female | 5.8% |
| 55-64 · female | 14.1% |
| 65+ · female | 34.6% |
| 65+ · male | 21.6% |
| 55-64 · male | 8.9% |
| 18-24 · male | 0.9% |
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.9% |
| 45-54 · unknown | 0.1% |
