FRIENDS OF PAUL SCOTT 2020
Is Jessica Garvin really conservative? In the race for State Senate, would it change your opinion to know the following facts?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.9/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 68.1 · 1.1 · 59.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 29.4 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2020-06-25 → 2020-06-30) |
| Created | 2020-06-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KY — Scott Duncan |
| Surfaced by | “senate:Scott Duncan” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice replacing the original ad, exposing the ad was flagged for policy violations |
| Tactic | The ad uses a 'Something Doesn't Add Up' framing to plant doubt about an opponent's conservative credentials among primary voters, but was removed for disclaimer non-compliance, making the removal notice itself the only visible content. |
| Oklahoma | 100.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 11.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 9.4% |
| 25-34 · male | 10.0% |
| 25-34 · female | 11.4% |
| 35-44 · male | 8.7% |
| 18-24 · female | 6.0% |
| 45-54 · male | 7.2% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 6.2% |
| 55-64 · female | 9.3% |
| 65+ · female | 9.7% |
| 65+ · unknown | 0.1% |
| 65+ · male | 5.2% |
| 18-24 · male | 5.2% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |