KESSLER 2026
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| Overall score | 53.6/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 94.0 · 3.0 · 69.6 |
| Spend range | USD 4,000–4,499 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 7.73 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 12 (2026-05-01 → 2026-05-13) |
| Created | 2026-05-01 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| West Virginia | 100.0% |
| 18-24 · female | 1.4% |
| 45-54 · male | 7.0% |
| 65+ · male | 11.3% |
| 65+ · female | 20.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.9% |
| 55-64 · female | 12.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 12.2% |
| 18-24 · male | 0.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.6% |
| 35-44 · female | 11.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.8% |
| 25-34 · female | 5.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |