HICKENLOOPER FOR COLORADO
It’s time to pass comprehensive gun safety reform. It’s just common sense.
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| Overall score | 49.5/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 85.0 · 1.4 · 61.0 |
| Spend range | USD 5,000–5,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 24.44 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2020-10-21 → 2020-10-27) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | guns |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | vote |
| Standout element | Red-tinted close-up of opponent's face with bold diagonal black banner reading 'Not Common Sense' |
| Tactic | The ad uses a rhetorical flip — echoing the copy's 'common sense' framing against the opponent — pairing an ominous cropped face with stark contrasting text to cast Gardner as an obstructionist on popular gun reform. |
| Colorado | 100.0% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 3.3% |
| 65+ · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
| 55-64 · female | 5.2% |
| 18-24 · male | 3.0% |
| 45-54 · male | 6.6% |
| 18-24 · female | 4.2% |
| 25-34 · unknown | 0.2% |
| 35-44 · female | 17.0% |
| 25-34 · male | 13.7% |
| 45-54 · female | 11.6% |
| 35-44 · male | 11.6% |
| 65+ · male | 2.3% |
| 25-34 · female | 17.9% |
| 55-64 · male | 3.0% |
| 13-17 · unknown | 0.0% |