πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

10,000 RESPONSES NEEDED BEFORE MIDNIGHT!

TAKE THE POLL >>

Ad copy

𝟏𝟎,𝟎𝟎𝟎 π‘π„π’ππŽππ’π„π’ 𝐍𝐄𝐄𝐃𝐄𝐃 I’m conducting an official poll to determine if Democrats have the numbers we need to DEFEAT Donald Trump in November. Are you voting for Joe Biden or Donald Trump? Take my official poll before midnight and let me know >>

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score48.7/100
Spend / Reach / Long. / Eff.31.7 Β· 72.4 Β· 25.9 Β· 64.8
Spend rangeUSD 900–999
Impressions60,000 – 69,999
CPM (β‰ˆ $/1k impr)USD 14.61
Est. audience sizeβ€”
Days live95 (2020-07-17 β†’ 2020-10-20)
Created2020-07-17
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” S Krishnamoorthi
Surfaced byβ€œsenate:S Krishnamoorthi”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actionsurvey poll
Standout elementSplit blue vs. dark-red background pairing Biden with a thumbs-up and Trump with a thumbs-down icon
TacticClassic list-building poll tactic using artificial urgency ('before midnight') and a binary Biden vs. Trump framing to capture email/contact data while reinforcing anti-Trump sentiment.

Where it ran (delivery by region)

California12.1%
Florida8.3%
Texas8.0%
New York5.7%
Pennsylvania4.0%
Ohio3.6%
North Carolina3.4%

Who saw it (delivery)

55-64 Β· female 26.4%
65+ Β· female 41.6%
35-44 Β· female 15.0%
45-54 Β· female 17.0%

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