KANSANS FOR MARSHALL
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 43.8/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 70.7 · 11.0 · 67.7 |
| Spend range | USD 500–599 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 41 (2020-09-17 → 2020-10-28) |
| Created | 2020-09-17 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | KS — Roger Marshall |
| Surfaced by | “senate:KS — Roger Marshall” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Kansas | 100.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.3% |
| 18-24 · female | 0.5% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 2.8% |
| 65+ · unknown | 0.4% |
| 18-24 · male | 1.0% |
| 25-34 · male | 2.5% |
| 65+ · male | 19.2% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 5.2% |
| 55-64 · female | 13.7% |
| 65+ · female | 27.4% |
| 55-64 · male | 13.7% |
| 45-54 · male | 7.3% |
| 25-34 · female | 1.3% |
| 55-64 · unknown | 0.3% |
| 45-54 · unknown | 0.1% |