AMY MCGRATH FOR SENATE, INC.
Kentucky needs a champion.
Mitch McConnell has spent 36 years in Washington amassing wealth and power—but what good has that done for the people of Kentucky?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.8/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 100.0 · 5.8 · 66.0 |
| Spend range | USD 10,000–14,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 12.5 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 22 (2020-08-20 → 2020-09-11) |
| Created | 2020-08-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content removal notice obscuring the ad entirely, revealing only the advertiser disclaimer |
| Tactic | The ad leverages anti-incumbent sentiment by framing McConnell's 36-year tenure as self-serving rather than beneficial to Kentuckians, using a rhetorical question to invite voters to draw a negative conclusion. |
| Kentucky | 100.0% |
| 13-17 · unknown | 0.0% |
| 65+ · female | 10.5% |
| 55-64 · female | 13.7% |
| 45-54 · female | 13.9% |
| 18-24 · female | 23.4% |
| 35-44 · female | 16.0% |
| 25-34 · female | 22.5% |