Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
Ad copy
The Big, Bad Bill was a massive hit to all of our communities across the state. We have leaders failing to serve the people all across the country, including here in West Virginia. We need leaders in Congress who will actually stand up for the needs of everyday people, not the billionaire class.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 19.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 2.2 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 9 (2026-05-02 → 2026-05-11) |
| Created | 2026-05-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate speaking directly to camera in an unpolished home-office setting, mid-sentence caption naming opponent |
| Tactic | Populist contrast tactic pitting 'everyday people' against the 'billionaire class' while directly naming the incumbent opponent to build a clear foil for the challenger. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 3.0% |
| 18-24 · male | 1.8% |
| 25-34 · female | 5.5% |
| 25-34 · male | 6.0% |
| 35-44 · female | 10.5% |
| 35-44 · male | 7.0% |
| 45-54 · female | 10.3% |
| 45-54 · male | 8.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 10.0% |
| 55-64 · male | 8.6% |
| 65+ · female | 19.1% |
| 65+ · male | 9.8% |
| 65+ · unknown | 0.2% |
